Digital media has claimed its dominance over the whole world, specifically during the COVID-19 pandemic.
But, does that signify that the print media is on its last leg of prominence?
Well, we do not agree, and, notably so for the marketing endeavours pursued by several companies.
Print media still plays a significant role in strategizing the marketing tactics of numerous firms. And we have relevant points to prove the same as well. Do have a look at them:
(1) Print Establishes Your Brand
Marketers know the significance of fabricating and maintaining a well-recognized brand. And, therefore, the game changers of brand marketing never forget to rely on print outlines for this respective process. Printed materials and publications are an exceptional approach to establish your brand. The aesthetic qualities of print — the colours, images, font and texture, when even seen at random, helps in establishing brand recognition amongst a good number of individuals.
(2) Print Is Credible
Do you remember the stack of magazines or newspapers, you must have kept, to recollect the valuable suggestions given in an article bracketed under the ‘Career’ category, or to appreciate the astonishing graphics of a car advertisement? That, our friend, is the feeling of legitimacy that comes from print. Experienced marketers and accomplished business owners know that a printed piece of content placed on the corner of a desk will be there, day after day, until it is picked back up, to be viewed and pondered upon!
(3) Print Is Tangible
Brochures, publications, catalogues, flyers, posters and other printed materials are all tangible. Having been received, they secure a room in your offices or homes for a considerable length of time.
Thus, as against the digital promotions, the benefits of print layouts extend farther than a one-time temporary marketing technique.
(4) Print Is More Engaging
According to research studies, websites are scanned and examined in as little as 15 seconds per visit. Whereas when a customer or prospect reads a published layout, their attention is captured for a lengthier period of time.
(5) Print Helps You Reach Your Target Market
Yes! It is true.
Promotions made via print media always target ‘YOUR’ audience. The placement and design of your company ads in publications, newspapers and magazines can help you reach your target audience, whether it is the niche market or the general public.
And by leveraging the data of demographics, a brand can strategically promote its products or services at the right place at the right time, to the right audience, through the distribution of catalogues, flyers, brochures, posters and more of so.
Let Print Make Its Mark
So, do you still think that print media is not that effective? Think. Think again.
The dominant players of the marketing scenario are pursuing some of the most unconventional engagement activities. They are integrating technology into their print layouts, making their marketing campaigns more effective, more relevant and more dynamic.
So, following are a few ways that can make your print media marketing more interactive:
(1) QR Codes: An individual solely has to take out his smartphone, scan this specific code, and ‘Woah!’, land on to your website to learn more about your products or services. QR codes on a printed format are an exceptional means for a company to build its brand, on the grounds of dynamism and convenience.
(2) Social Media Links. Fuse your social media links and tags in your printed outlines. Take the conversation online. Reinforce your printed message by posting engaging content online.
Thus, you must ensure to bank upon the power of print media. It is and has been the most reliable player in the marketing and advertising industry.
And, Eagle Design, the phenomenal creative agency in West Midlands, England, absolutely knows about the command of print in all the given sectors.
It offers a full print service, but without owning a digital or litho printer. The agency has strategic relationships with several printers around the country and, it, therefore, sources the best possible price for printed matters, subsequently, passing the savings onto their clients.
Fast turnaround, highly competitive prices and the provision of furnishing all types of print throughout the United Kingdom — well, all these features make this agency, the most exceptional in its industry.
And with 20 years of experience and reliable service, Eagle Design can, indeed, turn your ideas from a dream into a reality.
So, what is the wait for?
Visit www.eagledesign.net to strengthen your print media marketing game, right now!