Sandwell Leisure Trust start the year with a drive for new memberships at all their centres in Sandwell. This year they wanted the theme to have a more personal touch so asked for volunteers from their local leisure centres if they could appear within the campaign. Each leisure centre used a specific member from their centre so it gave authentication and a real aspect for their campaign. The Slogan Heart, Health, Mind along with #MoveMoreSandwell was an integral part of the design campaign.
After an initial marketing briefing, Eagle was tasked with bringing the concepts to life and creating an SLT coloured splash behind the characters and then designing the campaign materials which consisted of:
- Digital Billboards
- Roller Banners
- Bus Posters