SLT are one of the largest Leisure Trusts in the UK and wanted to promote their centres at the start of the year. After a planning meeting, we decided to focus on what makes SLT so unique as a Leisure Trust and focused the campaign on their amazing staff. We realised throughout the pandemic that what the staff have achieved and continued to serve the SLT community it was time we acknowledged them.
Setting up a photoshoot with the staff we wanted to create a fun and vibrant campaign showcasing them as individuals and also as a collective group. Adding some retro style text to the designs enhanced this and gives a style throughout the campaigns to cover all 9 centres.