One of our most recent projects involved working with Birmingham Airport & Utter Branding to design and produce graphics for their security area. The challenge was to create graphics that not only met the practical needs of the security area but also fostered a sense of community between staff and passengers.
To meet this challenge, we suggested using real staff images in the graphics. By featuring the faces of actual staff members, we hoped to create a more welcoming and approachable atmosphere in the security area. After all, traveling can be a stressful experience, and a friendly face can go a long way in making someone’s day a little bit brighter.
The idea was well-received by Birmingham Airport, and we got to work creating custom designs. The end result was a set of high-quality graphics that incorporated staff images, brand colors, and messaging about the airport’s commitment to safety and customer service.
The graphics were strategically placed throughout the security area, including on walls, doors, and informational displays. The overall effect was a cohesive and polished look that enhanced the airport’s brand image and created a more welcoming environment for passengers.
Birmingham Airport was thrilled with the final product, and we were proud to be a part of such a successful project.